Your break-even ACOS is your net margin % — any PPC spend above that consumes profit. Enter your margin (or price + total cost) and your target ACOS to see if your PPC budget is sustainable.
Inputs
Landed cost + FBA fee + referral fee
Used to estimate your safe daily PPC budget
ACOS analysis
Break-even ACOS
28.0%
Net margin (before PPC)28.0%
Your target ACOS20.0%
Is target profitable?✓ Yes — 8.0% headroom
Safe ACOS target (5% buffer)23.0%
Safe daily PPC budget$57.40
Safe monthly spend$1722.15
Model full PPC scenarios in the Risk Simulator
Pro unlocks the Risk Simulator — slider-based scenario modelling for price, PPC, COGS, and return rate changes against your live profit model.